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As Seen on TV (marketing) – Wikipedia
As seen on TV is a nameplate for products advertised on television in the United States for direct-response mail-order through a toll-free telephone number. Typically the packaging for these items includes a standardized red seal in the shape of a CRT television screen with the words “AS SEEN ON TV” in white, an intentional allusion to the logo of the ubiquitous TV Guide magazine.
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